What is a Responsive Design?

RESPONSIVE WEBSITE DESIGN IS ABOUT DEVELOPING WEBSITES WITH OPTIMAL VIEWING NO MATTER THE DEVICE BEING USED.

Devices such as desktops, laptops, tablets, and smartphones all view a website differently. A responsive website allows visitors to experience the ease of reading, the ability to navigate,  optimized graphics and content for faster loading no matter which device they are using. In today’s world of mobile-friendly, a responsive website ensures that your visitors will see your website in a clean and organized format without losing access to important information or have to worry about being able to read your website cleanly.

HOW IS RESPONSIVE DESIGN IMPORTANT TO TODAY’S USERS?

Over 46% of internet traffic is accessed using a mobile device such as a smartphone with social media and videos taking up the lion’s share.  In addition, Apps from the Google Play and Apple App Store see a significant share of use. With the increase of mobile usage, websites must also respond to the demand and make it easier for users to find the information they need in a format that works. Responsive design taking over from mobile apps for smaller businesses to ensure visitors can read the content on their mobile devices.

RESPONSIVE DESIGN INCREASES CONVERSIONS

According to Google Analytics, if your site visitors have difficulty navigating your website, then the chances are over 60% will leave and go elsewhere. However, if the site is easy to navigate, then more than 70% are more likely to stay on your website.

Responsive web design has resulted in websites being able to be accessed everywhere so by ensuring your website is using a responsive design, your visitors will be able to view your site correctly across multiple platforms.